THOUGHT LEADERS SERIES: Janada L. Ajeroh – CEO Mint Organic Care

What was the motivation to produce organic and natural body products in a country that has over 70 % of skin depigmentation?

 

I used myself as a data point. I initially began making bath and body products for myself and my family, using ingredients that proved healthiest and most enjoyable on my skin. With time, friends and strangers began requesting the products, which inspired the idea to design them as gifts for events and souvenirs. Even though there is a lot of skin bleaching in Nigeria, there is a substantial and growing population of Nigerians that desire pure and chemical-free products for themselves and their household. Nigerians are becoming more conscious of the things we put into and onto our body, and this awareness is showing more in the health and beauty industry.

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